In an effort to boost enrollment, Lake Land College will partner with Hybrid Media USA, LLC, a Philadelphia-based firm, for a comprehensive digital marketing campaign in the upcoming fiscal year.

The Board of Trustees approved a one-year, $100,000 contract with the company at its June 9 meeting. The contract, which runs from July 1, 2025, to June 30, 2026, is inclusive of all media purchases, management, and agency fees. The agreement also includes an option to renew for two additional years.

The decision followed a formal Request for Qualifications (RFQ) process that attracted proposals from 15 different companies.

According to a memo from Jean Anne Highland, Chief of Staff, on behalf of Marketing and Public Relations Director Kelly Allee, Hybrid Media USA “stood out as the vendor that will provide the College with the most comprehensive digital marketing strategy.”

The firm specializes in higher education marketing and has partnered with over 2,000 institutions, including rural and community colleges facing similar enrollment challenges to Lake Land. The proposal focuses on “moving students through the marketing funnel and delivering on Lake Land’s enrollment goals through a variety of tactics,” Highland’s memo stated.

The marketing and public relations department analyzed all proposals based on qualifications, strategy, and approach before recommending Hybrid Media USA. The board approved the contract unanimously.