By Tate Miller
The Center Square

Consumers’ Research launched a seven-figure campaign against Chubb Insurance, stating in its Woke Alert that the company promotes DEI, gender ideology, and climate extremism.

Executive director of Consumers’ Research Will Hild told The Center Square: “Instead of providing a service that individuals need to protect themselves and their families, Chubb is weaponizing its outsized influence over the insurance industry to promote radical ideologies such as DEI, green climate initiatives, and transgender ideology, all above services people need.”

Consumers’ Research is a conservative consumer protection organization. Its Consumer Research Initiative, it says, is “putting corporations on notice – it’s time to start serving your customers and stop serving woke politicians.”

Chubb Insurance is “a world leader in insurance” with “operations in 54 countries and territories,” that provide “commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance,” according to the company’s website.

Hild told The Center Square that “Chubb Insurance has a responsibility to their customers first and foremost to provide exceptional services at competitive costs, but the company has chosen to prioritize a woke agenda and force their political beliefs onto consumers.”

“Chubb proudly claims DEI is the foundation of its culture and publicly touts its discriminatory policies,” Hild said.

Indeed, Consumers’ Research’s Woke Alert outlines the ways in which Chubb’s commitment to diversity, equity and inclusion is evident, including the company’s General Counsel Joseph Wayland saying that “diversity, equity and inclusion are the foundation of our Chubb culture.”

In addition, Chubb launched a platform called “Race Matters” to “facilitate greater consciousness of racism and understanding of the Black experience,” as well as made a “Race Fluency Toolkit” to “ingrain anti-racism within Chubb’s culture,” as shown in the Woke Alert.

“As part of Chubb’s woke ‘racial justice’ activism, its Code of Conduct tells employees to ‘promote diversity, equity and inclusion’ and ‘help us maintain a culture that values’ DEI,” the Woke Alert said.

The Chubb Rule of Law Fund also “awarded $1.1 million to projects that promote equity and advance racial justice and police reforms.”

Hild told The Center Square that because of Chubb’s “blatant disregard for President Trump’s policies [against illegal discrimination], Consumers’ Research sent a letter to the Departments of Justice and Treasury calling for a federal investigation into Chubb for any violations of President Trump’s executive orders and anti-discrimination laws.”

In addition to a DEI agenda, Chubb supports the transgender industry, as it “funds gender ideology for children and has made contributions to The Trevor Project through the Chubb Charitable Foundation.”

The Woke Alert said that “the Trevor Project operated “a private chat room which allowed adults to prey on vulnerable children and for supplying materials intended to advance trans ideology among kids.”

Chubb denounced the campaign inin a statement to The Center Square.

“This is a willful distortion of the facts. Chubb Foundation’s matching gifts program gave funds to Catholic dioceses, a Christian pregnancy center, and hundreds of other non-profits,” a Chubb spokesperson said social media. Chubb did not respond to The Center Square’s requests for comment.

Chubb also boasts of its Human Rights Campaign score, and the company’s CEO Evan Greenberg said that “stopping men from using women’s bathrooms is a ‘threat to democracy,’” as stated in the Woke Alert.

As far as climate extremism goes, the Woke Alert states that “Chubb has pushed a radical climate agenda, equating the impact of climate change with that of global terrorism.”

Chubb has also “refused to reliably insure American energy companies, stating on its website that it will no longer underwrite new coal-fired plants and phase out coverage for existing coal plants that generate more than 30% of their revenue from coal,” the Woke Alert said.

Hild told The Center Square that consumers can “make their voices heard” about Chubb’s work efforts “by reaching out to Chubb and demanding the company focus on their consumers and not a political agenda.”

“Consumers’ Research will continue to put companies on blast that are prioritizing a woke agenda over its consumers,” Hild said.

“If any consumers have first-hand experiences dealing with woke policies being pushed at Chubb, they can reach out to us at ConsumersResearch.org and visit our Report Woke page to share any information with us,” Hild said.

In addition to its Woke Alert, Consumers’ Research launched a national television ad, a website, and mobile billboards as a part of its seven-figure campaign, according to information obtained by The Center Square.