By Tate Miller
The Center Square

Consumers’ Research’s new Woke Alert warns of how a partnership between “woke” tech companies Anthropic and Salesforce could make it easier to push left-wing ideologies on technology consumers.

Executive director of Consumers’ Research Will Hild told The Center Square that “both companies have made their political leanings crystal clear: Anthropic through its deep ties to ideologically driven movements like Effective Altruism, and Salesforce through its aggressive push for DEI, climate activism, and other woke policies.”

Hild told The Center Square that “with Salesforce adopting Anthropic’s AI, consumers are being pulled deeper into a politically charged tech ecosystem.”

“Objectivity is out the window,” Hild said. “This is not about better servicing customers; it is about openly using AI to further push woke political agendas and shape customer thinking.”

Salesforce and Anthropic announced an expansion to their strategic partnership “to deliver trusted, enterprise-grade AI for regulated and data-sensitive industries.”

Neither company responded to The Center Square’s two media inquiries asking what it hoped to accomplish by the partnership and if certain policies will be incorporated into the partnership.

Consumers’ Research is concerned about the effect the tech alliance will have on consumers, as both companies are entrenched in what it says is a radical leftist agenda.

For instance, the Woke Alert points out that Anthropic’s AI platform Claude “almost exclusively skews its responses to promote far left ideology.”

Additionally, Anthropic possesses “deep ties” to Effective Altruism (EA), which is “a politically motivated philosophy that pushes a woke agenda on consumers,” the Woke Alert said.

The alert cited a recent New York Times article that stated: “No major A.I. lab embodies the E.A. ethos as fully as Anthropic. Many of the company’s early hires were effective altruists, and much of its start-up funding came from wealthy E.A.-affiliated tech executives.”

According to the Woke Alert, Salesforce “hits the woke trifecta with its promotion of transgender ideology, discriminatory policies, and climate activism.”

For instance, Salesforce offers “gender inclusive benefits” for its employees, such as providing “transgender and non-binary employees with financial and emotional support including paid-leave, wardrobe, and legal fee reimbursements,” as stated in an announcement.

Furthermore, Salesforce considers race, gender and ethnicity when it comes to pay and salaries.

According to the alert, Salesforce implemented “radical climate policies,” which includes “extreme net-zero objectives, and a carbon neutral cloud.”

The company “strongly” encourages employees to “partake in trainings on ‘sustainability initiatives and ways to incorporate sustainability into their professional development,’” the alert said.

Salesforce also possesses an employee resource group entitled Earthforce that “enlists employees on climate activism ‘around the clock,’” the Woke Alert said.

Beyond policies and operations, leaders at both tech companies have expressed their loyalty to woke principles.

An Anthropic board member once called for President Donald Trump to be censored, as the alert sald.

Consumers’ Research warned in its alert that a partnership between Salesforce and Anthropic would put consumers “at an even higher risk for woke policies being pushed on them through AI models and other tech platforms.”

As Will Hild told The Center Square: “Consumers don’t need their tech preaching to them.”